Sub-series comprises a wide range of subject matter, reflecting the interests of collector Morris Norman. Included are war-related items such as posters for Victory Loan campaigns in both official languages; travel posters for such enterprises as Trans-Canada Airlines, Greyhound, B.O.A.C. and Canadian Pacific; advertising posters for circuses, food products such as King Cole Tea, Lowney's Chocolate, Canadian bacon, liquor, and cigarettes; cultural posters for entertainment events including the Canadian National Exhibition and for early films and westerns; 1930s advertising calendars for such firms as Massey-Harris and Robin Hood Flour; banking calendars and ephemera from financial institutions notable for images promoting the beauties of Canada; caricature material including rare 1890s reciprocity posters and advertisements by cartoonist Jimmy Frise and Lou Skuce; early music material, dating ca. 1880-1918; and a range of advertisements and calendars by British cartoonist Lawson Woods for small Canadian firms.
Rare items of note include two early documentary art prints; an 1895 calendar for the Standard Assurance Company; an 1883 advertisement for the Centennial exhibition of the Methodist Mission, St. John, New Brunswick; a large colour poster for the 1932 Regina Grain Exhibition; an 1855 notice to contractors for a bridge construction project; a 1949 poster for the Calgary Stampede; a ca. 1910 cloth poster for Melotte Cream Separators; a poster for the 1936 Vancouver Golden Jubilee with event vignettes; ca. 1890 lithograph for the Dominion Organ and Piano Company of Bowmanville, Ontario; and a ca. 1915 store advertisement, made specifically for the British Market, advertising Canadian Pacific as the World's Greatest Railway.
A small number of photographic items include a 1900 portrait of Field Marshall Roberts; a Notman composite of the 3eme Bataillon des Carabiniers Victoria du Canada, with the names of the group printed along the border; a ca. 1880 image of the workers from the Toronto Nippissing Railway; a Notman composite of a large snowshoe party and a graduating class from the science department of Dalhouse University; an 1861 composite of the United Presbyterian Church official union on Montreal with the Presbyterian Church of Canada; and a composite image of the first general conference of the United Mehodist Church in 1883.
Philatelic material comprises an Olympic Stamp Souvenir Collection and four blocks of stamps commemorating the sixtieth anniversary of the Royal Canadian Air Force.