Compilation of winners at the Tenth Canadian Television Commercials Festival held on June 7, 1973 at the Four Seasons-Sheraton Hotel in Toronto, as follows: Automotive category: 1st place -- Income Tax/Toyota, produced for Canadian Motors Industries Holdings Ltd. by Ronalds-Reynolds and Co., Canadian Cinegraph Ltd.; 2nd place not awarded; 3rd place -- Cutaway Car/Pinto, produced for Ford Motor Co. of Canada Ltd. by J. Walter Thompson Co. Ltd. and Take One Productions. Beverage category: 1st place -- Softball/Molson Export, produced for Molson’s Brewery (Ontario) Ltd. by Cockfield Brown and Co. Ltd. and Sebert Productions Ltd.; 2nd place -- Drayman/Carling’s Black Label, produced for Carling Breweries Ltd. by F.H. Hayhurst Co. Ltd. and TDF Film Productions Ltd.; 3rd place -- Raise a Glass No. 1/Molson’s, produced for Molson’s Brewery (Ontario) Ltd., by MacLaren Advertising Co. Ltd. and Rabko TV Prod. Co. Ltd., tied with Bottle Maker/Carling, produced for Canadian Breweries Ltd. by F.H. Hayhurst Co. Ltd. and TDF Film Productions Ltd. Beverages non-alcoholic category: 1st place -- Outdoor Morning/Tang, produced for General Foods Ltd. by Ogilvy and Mather (Canada) Ltd. and Drege Audio Ltd.; 2nd place -- Taxi/Salada Tea, produced for Salada Foods, by Leo Burnett Co. Ltd. and Rose-Magwood Productions (Canada) Ltd.; and 3rd place, Church/Salada Tea, produced for Salada Foods, by Leo Burnett Co. Ltd. and Rose-Magwood Productions (Canada) Ltd. Cosmetics and Toiletries category: 1st place -- Pool Hall/Resdan, produced for Whitehall Laboratories Ltd. by Young and Rubicam Ltd. and Rabko TV Productions Co. Ltd.; 2nd and 3rd place not awarded. Corporate category: 1st place not awarded; 2nd place -- Children’s Choir, produced for Simpsons-Sears Ltd. by Foote Cone and Belding Advertising Ltd. and TDF Film Productions Ltd.; 3rd place -- Convenience Foods, produced for General Foods Ltd. by MacLaren Advertising Co. Ltd. and Sebert Productions Ltd.~Drugs and Pharaceuticals category: 1st place not awarded; 2nd place - Prisoner/Desenex, produced for Pennwalt of Canada Ltd., Pharacraft Division, by Lawrence Wolf (Canada) Ltd. and Sincinkin; 3rd place - Spot/Dristan, produced for Whitehall Laboratories by Young and Rubicam Ltd. and Rabko TV Production Company Ltd.; Financial and Insurance Category: 1st place - College, produced for the Canadian Imperial Bank of Commerce, by McKim/Benton and Bowles Ltd. and TDF Film Productions Ltd.; 2nd place - Home, produced for the Canadian Imperial Bank of Commerce by McKim/Benton and Bowles Ltd. and TDF Film Productions Ltd.; 3rd place - Yachts, produced for the Bank of Montreal by Spitzer Mills and Bates Ltd., Montreal, and Rabko TV Productions Co. Ltd.; Foods category: 1st place - Lovin’ Spoonful/Corn Flakes, produced for Kellogg Co. of Canada Ltd. by Leo Burnett Co. Ltd. and The 25th Frame Film Production Co. Ltd.; 2nd place -- Celery Stick/Tomato Juice, produced for the H.J. Heinz Co. of Canada Ltd. by Doyle Dane Bernbach Advertising Ltd. and The 25th Frame Film Production Co.; 3rd place -- Good Cheese/Black Diamond, produced for Brooke Bond Foods Ltd. by Young and Rubicam Ltd. and Rabko TV Productions Co. Ltd. Oil Companies and Automotive Category: 1st place -- Jack-in-Basement/24-Hour Service, produced for Gulf Oil Canada Ltd. by Vickers and Benson Ltd. and TDF Film Productions Ltd.; 2nd place -- Pizza/Mufflers, produced for Speedy Muffler King by Goodis Goldberg Soren Ltd. and Sebert Productions Ltd.; 2nd place -- Talking Water Heater, produced for Imperial Oil Limited by Cockfield, Brown and Company Ltd. and Take One Ltd.; 3rd place not awarded. Appliances and Home Entertainment category: 1st place -- Xmas Present/Hair Dryer, produced for Schick (Canada) Ltd. by Vickers and Benson Ltd. and TDF Film Productions Ltd.; 2nd place -- Woman You Love/Mist Stick, produced for Sunbeam Corporation (Canada) Ltd by Lawrence Wolf (Canada) Ltd. and Sincinkin; 3rd place -- Bedroom/Radio, produced for Lloyd’s Electronics by Foster Advertising Co. Ltd., Winnipeg, and The International Productions, Ltd.~Laundry Products and Cleansers category: 1st place -- Laughing Windows, produced for Bristol-Myers Canada Ltd. by MacLaren Advertising Co. Ltd. and The 25th Frame Film Production Company Ltd.; 2nd place -- Hold It Down/Detergent, produced for Lever Brothers Ltd. by MacLaren Advertising Company Ltd. and Canadian Cinegraph Ltd.; 3rd place not awarded. National Retail Outlets category: 1st place -- Swede/Hull, with Bobby Hull, produced for the Hudson’s Bay Company by the J. Walter Thompson Co. Ltd., Vancouver, and British Columbia Television; 2nd place -- Woman Alive, produced for the T. Eaton Company Ltd. by Cockfield, Brown and Company Ltd. and TDF Film Productions Ltd.; 3rd place -- Rosmenko/Hull, with Bobby Hull, produced for the T. Eaton Company Ltd. by J. Walter Thompson Co. Ltd., Vancouver, and British Columbia Television, tied with Man and Woman Alive, produced for the T. Eaton Company Ltd. by Cockfield, Brown and Company Ltd. and TDF Film Productions Ltd. Paper Wraps and Tapes category: 1st place -- Monastery/Scotch Tape, produced for 3M Canada Ltd. by Cockfield, Brown and Company Ltd. and TDF Film Productions Ltd.; 2nd place -- Ruff and Reddi/Garbage Bags, with Eddie Shack, produced for Imperial Oil Limited by Cockfield, Brown and Company, Ltd. and TDF Film Productions Ltd.; 3rd place -- Caboose/Paper Towels, produced for Facelle Company Ltd. by F.H. Hayhurst Company Ltd. and Rabko TV Productions Co. Ltd. Public Service category: 1st place -- Impaired Driving, produced for the Government of British Columbia Motor Vehicle Branch, by J. Walter Thompson Company Ltd., Vancouver and Canawest Film Productions; three-way tie for 2nd place between Lifejacket, produced for the Workmen’s Compensation Board of British Columbia, by J. Walter Thompson Company Ltd., Vancouver, and Jubenvill and Embra Films, Yellow Light, produced for the Government of British Columbia Motor Vehicle Branch, by J. Walter Thompson Company Ltd., Vancouver and Paul Herriott Productions Ltd., and Seat Belts, produced for the Government of British Columbia Motor Vehicle Branch, by J. Walter Thompson Company Ltd., Vancouver and Channel 8; 3rd place not awarded. ~Public Utilities category: 1st place not awarded; 2nd place -- Locksmith/Yellow Pages, produced for Alberta Government Telephones by Baker Lovick Ltd., Calgary and Kenn Perkins Animations, Winnipeg; tie for 3rd place between Connections, Torture Test and Magic Button, all produced for Bell Canada by Cockfield, Brown and Company Ltd., Montreal, and TDF Film Productions Ltd. Sports and Recreational Equipment category: 1st place --Surfing/Watches, produced for TMX Watches of Canada Ltd. by Ronalds-Reynolds and Co. Ltd. and Rose-Magwood Productions (Canada) Ltd.; 2nd place -- Roller Coaster, produced for Moto-Ski Ltd. by Young and Rubicam Ltd. and The Twenty-Fifth Frame Film Production Company; 3rd place -- Barefoot, produced for TMX Watches of Canada Ltd. by Ronalds-Reynolds and Co. Ltd. and Rose-Magwood Productions (Canada) Ltd. Travel and Hotels Category: 1st place -- England and Wales, produced for BOAC by Freeman Milne Bozell and Jacobs Ltd., Montreal, and Antony Rufus Isaacs, London, England; tie for 2nd place between Friendly Invasion, produced for Canadian Pacific Hotels, by Corporad Ltd. and Rose-Magwood Productions (Canada) Ltd. and Gypsy Caravan, produced for Air Canada by Foster Avertising Co. Ltd., Montreal; 3rd place not awarded. Industrial category: 1st place -- Lost Idea/Pocket Recorder, produced for Philips Data Systems by McCann-Erickson Advertising of Canada Ltd. and Cinera Productions Ltd.; 2nd place -- Stan and Ollie, produced for 3M Canada Ltd. by Pat Bryan Creative Director Ltd. and Paul Herriott Productions Ltd.; 3rd place -- Western, produced for 3M Canada Ltd. by Cockfield, Brown and Company Ltd. and Canadian Cinegraph; Clothing category: 1st and 3rd place not awarded; 2nd place -- Couple/Jeans, produced for the Great Western Garment Co. by Goodis Goldberg Soren Ltd. and Filmakers Ltd. <50mn>
