Recherche dans la collection - The Public Eye

CANADIAN BROADCASTING CORPORATION, TELEVISION: KINES FROM PARC, TORONTO

1984-0367

Vidéo

1967-02-14

Canadian Broadcasting Corporation

director/producer, J. Edward Shaw; executive producer, Richard Nielsen; Ottawa director, Peter Kappele; photography, Bill Nassau; editing, Nancy Ryley; Shelagh MacKenzie; host, René Lévesque; Ken Lefolii

The high cost of prescription drugs is the subject of this program hosted by Ken Lefolii (replacing Warner Troyer). Lefolii notes current Canadian and U.S. inquiries into the cost of prescription drugs and compares the cost of tetracyclin in generic and brand name forms. In an interview by Lefolii, Dr. Alan S. Davidson, who appeared before a Parliamentary committee on the matter, suggests high consumer costs are the result of: industrial competition; advertising costs; and the tendency of doctors to over-prescribe. René Lévesque interviews Dr. William Wigle, President of the Pharmaceutical Manufacturers Association of Canada. They discuss drug company expenditures and profits; research advertising; and variations in prices. Samples of typical drug ads indicate that the target is largely women and the ads appeal to emotion rather than to scientific judgement. <30mn>

English

22355

Libre

V1 8411-0106

GAD 0FD547

To be Determined / À déterminer

With written permission of Copyright Owner / Avec la permission écrite du détenteur des droits d'auteur