Recherche dans la collection - "The Year of the Store" - Regional Roadshow - February 27, 2012

SEARS CANADA FONDS / FONDS SEARS CANADA

2018-00316-X

Vidéo

1 of 1

2012-02-27

2012-02-27

Video from the regional roadshow, including: the opening discussion from Calvin McDonald, CEO of Sears Canada, about the difficult times at Sears; how they can focus on what they control in fixing their own stores; the incoming battle of American competitors; the loss of sales in the past five years; and the acknowledgement that things were going wrong. He also outlined their initiatives, including: rebalancing their prices; becoming marketing-led (talk and package store to customers that align with their needs); and more. He also talked about their vision, mission, and values. <32mn>

English

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