Recherche dans la collection - Advertisements Victory Loan 1919

This volume consists of sample advertisements in four sizes : full page, half page, quarter page and 336 lines. As well there are suggested slogans and text that could also be reproduced by newspapers as part of the effort to promote the purchase of 1919 Victory Bonds. The volume was used by canvassers who approached advertisers, encouraging them to buy space in local newspapers. The newspapers would then reproduce copy selected from this volume in the appropriate size. The advertisements were the result of a joint venture among various advertising agencies, the Canadian Press Association, and the Victory Loan Advertising Campaign.

This volume was probably an item that was part of the National Archives of Canada Library. At some point it was transferred to the National Library of Canada where it was catalogued as Amicus No. 10137196. It was apparently then returned to the National Archives and became part of the Art and Photography collection. The original source of the volume is not known.