Recherche dans la collection - Family Brew: The Molson Story

CANADIAN TELEVISION FUND

2004-0098

Vidéo

1 of 1

2003-02-07

Force Four Entertainment Inc.

director/producer, John Ritchie; producer, Sharon McNamara; executive producer, Hugh Beard; writer, Andrew Gardner; photography, Mark Edwards; editor, Tim Wanlin; music, Doug Johnson; narrator, Randall Carpenter

LIFE AND TIMES: FAMILY BREW explores the rich history of the Molson family and the Canadian company that has remained in the family since its founding in 1786. John Molson began brewing beer upon his arrival in Canada in 1786. Because of water contamination, the popularity of Molson's beer swelled. Over the past two centuries, the Molson family has contributed to the Montreal community, founding the Montreal Theatre and Hotel, the Montreal General Hospital, and owning the Montreal Canadiens. As the centuries marched on, Molson's products adapted to changing markets and changing tastes, creating Molson Canadian in response to more youthful palates. Great success accompnaied their innovative advertising campaign. The famous Joe Canadian rant led to a fifty million dollar increase in sales. Today, Molson is among the thirteen top breweries in the world. The company brews over forty varieties and remains in the hands of the Molson family. <42mn>

English

Libre

V1 2004-08-0075

No Restrictions / Pas de restrictions

Under copyright.

Copyright owner: Force Four Entertainment Inc., 2003.

With written permission of Copyright Owner / Avec la permission écrite du détenteur des droits d'auteur