Recherche dans la collection - 1961 Foster Advertising Seminar

FOSTER, Harry E.

1994-0141

Enregistrement sonore

3 of 3

1961-08-10

Foster Advertising

Proceedings of the second day of the three-day third annual Foster Advertising Marketing Management Seminar at Hart House, University of Toronto, Toronto, Ontario. Edward C. [Bursk], editor of the Harvard Business Review, is the first speaker. The next speaker is Mr. Goodfellow, who speaks about an analytical approach to developing a marketing expenditure. The tape ends while he is still talking and the presentation resumes during the question and answer session on the next tape. The next speaker is Vernon H. [Van Diver] Senior, a management consultant based in New York City. He speaks about advertising expenditure. Following some announcements on conference arrangements, Jack Baxter of Creative House in Chicago gives a talk to begin the afternoon session. This is followed by a talk by Hugh S. [Hardy], President of Universal Marketing Research Company of New York City.

English

Libre

MSS 21724

with written permission of copyright owner : with permission of the Harry E. Foster Foundation~Harry E. Foster died 18 January 1985.