Collection search - Audience Research Service [textual record]

Record information – Brief
1
Audience Research Service [textual record]

Hierarchical level:

Series

Date:

1953-1983

Reference:

R1190-60-X-E, RG41-E-1

Type of material:

Textual material

Found in:

Archives / Collections and Fonds

Item ID number:

134550

Context of this record:

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Canadian Broadcasting Corporation fonds

Audience Research Service
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Record information – Details

Series includes:

942 lower level description(s)
View lower level description(s)

Date(s):

1953-1983

Bilingual equivalent:

Click here

Place of creation:

No place, unknown, or undetermined

Extent:

20.4 m of textual records

Language of material:

English

Added language of material:

English, French

Scope and content:

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Series consists of reports of the Audience Research Service prepared from information received from companies such as the Broadcasting Bureau of Measurement and A.C. Neilsen, in addition to panels of listeners regularly consulted by the CBC. They have been made available by the head office, but originate from Montreal, Toronto and Ottawa. These records show ratings and the general public's degree of appreciation of CBC's broadcasts and those of its main competitors in various Canadian markets.

Additional name(s):

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Canadian Broadcasting Corporation. Audience Research Service

Biography/Administrative history:

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Canadian Broadcasting Corporation. Audience Research Service : The Audience Research Service of the Canadian Broadcasting Corporation was created in 1954, with the appointment of a director of research at headquarters in Ottawa. Initially, the Service's role was to co-ordinate the analyses of statistics originating from outside enterprises and carry out research on request. Later, a chief of research was added to both the English Services Division and the French Services Division of the CBC, working in Toronto and Montreal respectively. Currently, the Service has three administrative centres - Ottawa, Montreal and Toronto - which serve the production and management units and meet the requests of the branch, in addition to conducting special studies. RG41 General Inventory

Finding aid:

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(Electronic) Finding aid 41-29 is a computer generated file list. 41-29

Additional information:

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Source of title:

Title is based on the contents of the series.

Accruals:

Further accruals are expected.

Source:

Government

Related control no.:

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118-000232-6
1990-91/232 GAD
RG41-E-1

Former archival reference no.:

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RG41-E-1
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Conditions of access:

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Textual records

[Consultation90 Open]

Volume [RG41] 999--1097

[Consultation 90 Open]

Terms of use:

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Date modified:: 2024-04-09