Norman Atkins fonds [multiple media]
Record Information – Brief
Norman Atkins fonds [multiple media]
- Hierarchical level:
- R5376-0-9-E, MG32-C92
- Type of material:
- Textual material, Photographs, Objects (including medals and pins), Architectural and technical drawings, Sound recordings, Art
- Found in:
- Archives / Collections and Fonds
- Item ID number:
- Context of this record:
Record Information – Details
- Fonds includes:
10 lower level description(s)View lower level description(s)
- Place of creation:
- No place, unknown, or undetermined
18.07 m of textual records.
19 audio reels (36 h).
2 architectural drawings.
1 coin : commemorative.
38 campaign buttons.
- Language of material:
- Scope and content:
Fonds consists of records created or accumulated by Norman Atkins during his professional career, in his personal life, and a large amount of material relating to his involvement in politics. These three areas of Atkins' life tend to overlap and it is often hard to determine whether a record is of a personal, professional or political nature. The fonds contains: correspondence, memoranda, campaign strategy documents, notes, advertising copy, election posters and pamphlets, and polling information and analysis. During election campaigns, Atkins organized information immediately crucial to the campaign in series of binders, which he carried with him while out of the campaign office. These binders vary in content but the form remains consistent with established sections containing; background information, research updates, committee reports on strategy, campaign committee meeting minutes, finance and advertising, schedules, and names and numbers of key election workers. The fonds consists of the following series: Maritime Election Campaigns; Federal Politics; Ontario Politics; Camp Associates Advertising Limited, 1965-1979 Personal, Consultant Files, 1984 Election, 1988 Election, and 1980-1989 Personal.
The fonds contains photographs documenting Atkins' activities as campaign manager in provincial and federal election campaigns; and campaign ephemera such as pins, buttons, delegate tags, matchbook covers, and business cards, 1948-1988.
Included in the fonds are sound recordings of the proceedings of the National Conference on Canadian Goals / Conférence nationale sur les buts canadiens, held in Fredericton, New Brunswick from September 9-12, 1964.
The fonds also contains two floor plans from the 1971 Progressive Conservative Leadership Convention at Maple Leaf Gardens in Toronto.
- Biography/Administrative history:
Atkins, Norman : Norman Atkins was born in Montclair, New Jersey on 27 June 1934 to Canadian parents. He was sent to Appleby College in Oakville, Ontario in 1946 and attended Acadia University between 1952 and 1957, graduating with a B.A. He was drafted into the United States army in September 1957 and served for two years in Germany. Upon his return to Canada in 1959, Atkins joined Camp Associates Advertising Limited of Toronto which was owned by his brother-in-law, Dalton Camp (married to Atkins' sister, Linda). The firm specialized in promoting tourism, in particular for the provincial governments of Ontario and New Brunswick and the federal government. Atkins worked for Camp Associates for 27 years and was president for 1968 to 1986. It was also through Dalton Camp, an influential member of the Progressive Conservative Party, that Atkins became involved in politics. Starting in 1952, Atkins assisted Camp in various provincial and federal elections on behalf of the Conservatives. In the 1965 federal election Dalton Camp ran and was defeated as the Progressive Conservative candidate for Eglinton riding. It was in this campaign that Norman Atkins first acted as a campaign organizer. Atkins next major political involvement was in the Ontario provincial Conservative leadership race in 1970 when he supported Allan Lawrence. Despite Lawrence's defeat by Bill Davis, Atkins agreed to be Davis' campaign manager and organized a team of election workers that became known as the "Big Blue Machine". For the next ten years, Atkins remained involved almost exclusively in Ontario politics acting as campaign manager during elections and as an unofficial advisor to the Davis government. He was manager of the Ontario Provincial P.C. Campaign in the 1971 and 1975 elections, co-chairman for the 1977 provincial election and chairman for the 1981 provincial election. After the 1983 Conservative leadership convention, Brian Mulroney requested Atkins' aid for the 1984 federal election. Atkins was campaign chairman and therefore a key player in the electoral success that gave the Conservatives a majority government. The 1988 federal election, with Atkins again acting as campaign chairman, resulted in a historic second majority government for the Conservatives. Atkins served as National Chairman, Organization for the P.C. Party from 1986-1989. Norman Atkins was appointed to the Senate 2 July 1986.
- Finding aid:
Textual records: (Paper) The finding aid is a file list. MSS2002Sound recordings (Electronic) See MISACS for item-level descriptions.Architectural, technical drawings (Paper) There is a listing in the acquisition documentation file 8925-Atkins, Norman. (90: Open)
- Additional information:
- General Note:
- Acquired from Norman Atkins.
- Custodial history:
- The architectural drawings were transferred to Cartographic, Architecture and Geomatics, 20 Jan. 1995 from the Manuscript Division, Norman Atkins fonds (MG32, C92, vol. 27, Ontario Series, 1972 Leadership Convention files).
- Associated material note:
- Related material can be found in the Archives of Ontario - P.C. Ontario fonds, F2134, and the Clare Westcott fonds, F2094.
- Subject heading:
- Advertising Camp, Dalton
- Advertising - Ontario Davis, Bill
- Advertising - tourism Lawrence, Allan
- Election Campaigns Mulroney, Brian
- Elections - Advertising Progressive Conservative Party of Canada
- Elections - Canada Progressive Conservative Party of Ontario
- Elections - Manitoba Progressive Conservative Party of New Brunswick
- Elections - New Brunswick Progressive Conservative Party of Nova Scotia
- Elections - Newfoundland Progressive Conservative Party of Prince Edward Island
- Elections - Nova Scotia Progressive Conservative Party of Manitoba
- Elections - Ontario Progressive Conservative Party of Newfoundland
- Elections - Prince Edward Island Stanfield, Robert
- Elections - posters
- Patronage - political Political - broadcasting
- Public Opinion polls
- Political conventions
- Former archival reference no.:
Ordering and Viewing Options
- Conditions of access:
Photographs, buttons and other ephemera: No restrictions. Various copyrights. Credit: National Archives of Canada. Architectural drawings: No access restrictions. Reproduction subject to Copyright Act.
Sound recordings: Reproduction and use in any form requires the written permission of the donor.
Architectural, technical drawings: Credit: Library and Archives Canada. Reproduction is possible, subject to the Canadian Copyright Act.
- Date modified: