Collection search - Shugg, Orville - Interview

Record information – Brief

1

Shugg, Orville - Interview

Item number (ISN):

304497

Hierarchical level:

Item (Accession level)

Date:

1981-12-14

Item number (ISN):

304497

Type of material:

Sound recordings

Found in:

Archives / Film, Video and Sound

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Record information – Details

Fonds/collection:

CARLETON UNIVERSITY: INSTITUTE FOR CANADIAN STUDIES

Accession:

1982-0055

Media:

Sound

Part:

2 of 2

Production date:

1981-12-14

Production company:

Carleton University Institute For Canadian Studies

Production credit:

interviewer, Barry MacDonald

Description:

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Barry MacDonald interviews Orville Shugg, former farm broadcaster. Shugg discusses: his background; regional isolation; importance of radio to rural family life in 1930s; New Canada Movement; Alan Plaunt, Graham Spry, Austin Weir; Gladstone Murray coming to CBC; hiring Shugg to head farm broadcasting; Don Buchanan, Head of Talks; Shugg's first days at CBC, 1938; NBC farm broadcast; learning broadcasting by working in studios, relying on technical staff; farm show set up in two weeks; transmitting facilities; previous political involvement challenged; success of farm show; cooperation of ministries of agriculture; information covered; inauguration of Montreal, eastern Ontario service; Canadian Federation of Agriculture; growth of farmers' organizations in 1940s and 1950s; farm news from abroad; weather forecasting; May 1939, Ontario show was 30 minutes including an 8 minute episode of THE CRAIGS; farm family soap opera/propaganda vehicle was Shugg's idea; sketch of family members, the families across Canada; their popularity; writer Dean Hughes; starting other farm shows; lack of professional actors and directors - farm families launched many; starting Maritimes show; getting rid of itinerant drovers; finding staff; Harry Boyd, Fergus Mutrie; staff promoted from farm broadcasts; farm shows' popularity attributed to wartime stress; Wartime Prices and Trade Board; NATIONAL FARM RADIO FORUM, its relations to New Canada Movement, Canadian Association of Adult Education, Canadian Federation of Agriculture; staff, issues addressed, group discussion techniques, format, results, action projects, imitations; research project on effects of show; end of FARM FORUM; review of his career achievements; 1944 resigning from CBC; end of noonhour farm show; and competing shows on private stations.~Shugg also comments on: his support of CBC centralization; elimination versus reform in program changes; RADIO NOON; working for Dairy Association; 1960 returning to CBC, Director of Sales Policy and Planning under Hallman, VP Programming; competition from CTV; Alphonse Ouimet; line and staff officers; duties in policy and planning; ad revenue; 1969, becoming Picard's Special Assistant; management's incomprehension of program people; 1973, retiring; on return in 1960, concluded CBC was out of control - lack of understanding of role of public broadcasting; unmanageable unions; and his success at hiring achievers. <2h 59mn>

Language:

English

Notes:

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1. Recorded in Ottawa.

Detailed holdings information:

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Vault ISN:

339693

Format:

SOUND

Location number:

C03244

Number of items:

1

Kind of sound:

R/R

Technical description:

POLY

Made from:

FROM LOANED MATERIAL

Status:

MASTER

Vault ISN:

339694

Format:

SOUND

Location number:

C03245

Number of items:

1

Kind of sound:

R/R

Technical description:

POLY

Made from:

FROM LOANED MATERIAL

Status:

MASTER
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Conditions of access:

Open

Reproduction access:

with permission of Advisory Committee of CBC Oral History Project

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