Collection search - Bata, Thomas J. - Interview
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Record information – Brief Bata, Thomas J. - Interview
Hierarchical level:Item (Accession level)Date:1988-10-12Item number (ISN):267434Type of material:Sound recordingsFound in:Archives / Film, Video and Sound -
Record information – Details Fonds/collection:SINCLAIR, SonjaAccession:1997-0312Media:SoundPart:1 of 1Production date:1988-10-12Release date:1988-10-12Production company:Sonja Sinclair (Interviewer)Description:Discussion about shoe brands between Thomas Bata and Robert Walter, Bata manager in Singapore.~Thomas Bata talks about: centralization vs decentralization and the need for flexibility - sometimess octopus, other times bunch of squids; effect of globalization on shoe design and fashion; Bata brand should connote quality as well as affordability; importance of physical exercise; trials and tribulations doing business in Algeria; similar anti-business developments in other countries led to reduced foreign investment; and coming up with new ideas - in aeroplanes, at concerts, when interrelating with people. <1h 35mn>Language:EnglishNotes:Detailed holdings information: -
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