Collection search - Labatt Brewery Company fonds [moving images, graphic material]

Record information – Brief
1
Labatt Brewery Company fonds [moving images, graphic material]

Hierarchical level:

Fonds

Date:

1962-1984.

Reference:

R9302-0-2-E

Type of material:

Moving images, Art

Found in:

Archives / Collections and Fonds

Item ID number:

191807

Context of this record:

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Labatt Brewery Company fonds
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Record information – Details

Date(s):

1962-1984.

Place of creation:

Canada

Extent:

43 film reels (20 h, 6 min, 22 s).
2 prints.

Language of material:

English

Scope and content:

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Collection consists of hightlights of Grey Cup games from 1962 to 1983, as well as the Mont Tremblant St. Jovite auto race.

Also included is a poster entitled Labatt's Presents Canada's Ten Best Films illustrated with pictures of events that Labatt's sponsored. On the right are scenes of rock concerts, curling, hockey, and the Toronto Blue Jays. On the right hand side is a large maple leaf.

Provenance:

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Labatt Brewing Company

Biography/Administrative history:

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Labatt Brewing Company : John Kinder Labatt, who arrived in London, Ontario in the mid 1830s, founded a small brewery in 1847. He purchased London's Simcoe Street brewery in partnership with Samuel Eccles and by 1853 had become the brewery's sole proprietor. Thereafter, he renamed the brewery John Labatt's Brewery. The railway opened new markets for Labatt, outside of London, in Toronto, Montreal and the Maritimes and formed the foundation for future aggressive marketing strategies. In 1945 the company, renamed John Labatt Limited, became a publicly traded company, and in 1964 Labatt Breweries of Canada, a subsidiary of John Labatt Limited, was established to handle brewing operations. Thereafter, its name was changed to the Labatt Brewing Company. In November 1986 the company was reincorporated as Labatt Breweries of Canada. The Canadian Encyclopedia, 2nd ed., Vol. 1, Pg. 268.

Labatt Brewing Company Internet site, consulted June 18, 1999.

Finding aid:

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Moving images: (Electronic) Refer to MINISIS for item-level descriptions.

Graphic material: (Paper) Item level description in binder 51.

Additional information:

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General note:

Material was acquired between 1984 and 1994.

Source:

Private

Related control no.:

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122-060086-5
1985-157 PIC
1994-0197 MISA
2057 (1992-01-23)
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Conditions of access:

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Moving images (film)

[Consultation90 Open]

Graphic (art)

[Consultation90 Open]

Box [1985-157]

[Consultation 90 Open]

A044 Item no. assigned by LAC 1--2

[Consultation 90 Open]

Terms of use:

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Moving images: Reproduction with written permission of copyright owner and donor.
Graphic materiala: No restrictions on use. Copyright held by Labatt Brewing Company. Credit: National Archives of Canada.

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