Collection search - Evaluation of the 1984 Canada advertising campaign [textual record (electronic)]

Record information – Brief
1
Evaluation of the 1984 Canada advertising campaign [textual record (electronic)]

Hierarchical level:

File

Date:

1984

Reference:

RG20

Type of material:

Textual material

Found in:

Archives / Collections and Fonds

Item ID number:

1284370

Context of this record:

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Department of Industry, Trade and Commerce fonds

Tourism and travel development

Evaluation of the 1984 Canada advertising campaign
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Record information – Details
Date(s):

1984

Place:

Toronto:

Place of creation:

Canada

Publisher:

Canadian Facts Co. Limited,

Edition statement:

Raw data

Extent:

7652 records

Language of material:

English

Scope and content:

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This file contains evaluation data collected during the second phase of the 1984 Canada advertising campaign. The advertising program was designed by Canadian Facts to support the Canadian Government Office of Tourism's (CGOT's) market development objectives specified in the Operational Marketing Plan of September 1983. This 1984 Spring-Summer campaign was divided in 3 phases. The campaign included television commercials in all Canadian markets, advertising in magazines, and newspapers, and radio commercials in Toronto, Montreal and Ottawa. During the 2nd interviewing periods people were asked about their destinations for pleasure trips in 1984 and / if they were planning any pleasure trips in 1984. Also, they were asked: to rate Canada and the U.S. for twenty five specific attributes relating to travel; to rate their interest in taking a vacation trip to specific destinations in the next two years; to specify the source of awareness of vacationing in Canada. Demographic information were included in the first part of the interview.

Provenance:

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Creator: Regional Industrial Expansion
Additional name(s):

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Regional Industrial Expansion. Tourism Canada

Originator: Canadian Facts Canada Limited
Additional information:

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General note:

This file contains four cards per case for a total of 1913 cases or 7652 records.
COLLECTOR/COLLECTEUR: Canadian Facts Co. Limited
SAMPLING METHODOLOGY: The monitor sample is a probability sample based on the selection of blocks within a sample of localities drawn from a stratified list of all localities in Canada, including rural areas.
RELATED PUBLICATIONS: Canadian Facts, Evaluation of the 1984 Canada Advertising Campaign -- Spring and Summer, Ottawa, Ontario, October 1984 (copy located in the documentation package for G0001286).
Sponsor: Regional Industrial Expansion
Originator (Principal Investigator): Canadian Facts Co. Limited

Source of title:

Publication

Related material:

For all files pertaining to the evaluation of the advertising campaign, consult G0001286 to G0001288.

Type of computer file or data note:

Database in flat file format
Subject heading:

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Advertising

Travel

Voyage

Publicité

Trip
Source:

Government

Former archival reference no.:

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RG20
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Textual records: electronic

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