CN advertising material for CN Freight and for CN hotels across Canada from ca. 1963 to 1984, consisting of 1 post binder and 9 albums, and additional miscellaneous material dating from the 1960s to the 1990s. The main advertising companies employed by CN during this time period included McConnell, Eastman & Co.; McConnell Advertising; McLaren Advertising; and Vickers and Benson.
The post binder dates from 1963 to 1977 and relates primarily to freight advertising; the albums primarily relate to Hotels and the CN Tower, but also include CN Rail and Corporate Proofs Books.
The main advertising companies employed by CN during this period includes McConnell, Eastman & Co.; McConnell Advertising; McLaren Advertising; and Vickers and Benson. Post binder includes ad campaigns from 1963 to 1977, mostly relating to various targeted interest groups and to overseas shippers. It includes 479 advertisements, as well as brochures, and passenger and freight train schedules, divided into 28 categories. The ad campaigns were designed by McConnell Advertising, McConnell, Eastman & Co., and McLaren Advertising, with most of the documents carrying a specific Ad campaign file number, such as CN-F-76-22-M, on it. The albums are as follows:
CN Hotels & Tower Proofs Book 1980, containing 91 ads or publicity information documents for various Canadian CN hotels, probably designed by McLaren Advertising (in volume 16611);
CN Hotels & Tower Proofs Book 1981, containing 179 ads, probably done by McLaren Advertising (in volume 16611);
CN Hotels & Tower Proofs Book 1982, containing 87 ads and promotional items (in volume 16612);
CN Hotels & Tower Proofs Book 1983, containing 75 ads and other promotional material, designed by McLaren Advertising (in volume 16612);
CN Rail Proofs Book 1983, containing 85 ads, brochures and other promotional items, including a booklet on the History of Prince Rupert, designed by Vickers & Benson Ltd. (in volume 16613);
CN Rail Proofs Book 1983, containing 15 items (in volume 16614);
CANAC - Corporate Proofs Book, 1983, containing 15 items, mostly business cards (in volume 16615);
1981-1982 CN Rail ad campaigns, including 36 items, such as brochures, schedules etc., designed by McConnell Advertising (in volume 16616);
1981-1982 CN Rail ad campaigns, containing 122 items, including schedules, advertisements, and other promotional material designed by McConnell Advertising Ltd (in volume 16617);
Additional advertising material can be found in volumes 16618-16624, including:
Volume 16618: 2 scrapbooks of early 1980s advertising, some relating to CN Express
Volume 16619: 1 scrapbook containing advertising 1960s-1980s, relating to Grand Trunk, Western, Animal Series posters, and special issues
Volume 16620: 1 book of advertising/planning relating to the proposed development fusion of the centre of Montreal with Point St. Charles
Volume 16621: 1 scrapbook of early 1980s advertising and marketing brochures relating to CN freight services
Volume 16622: 1 scrapbook of full page advertising dating from 1960s-1980
Volumes 16623-16624: 1 scrapbook containing advertising compiled by CN that relate to government advertising of various Canadian anniversaries, 1982-1984.
Other advertising material can be located in volume 16760, and contains posters (1960s-1990s) relating to the Red, White, and Blue fares, the "CN Commitment" Overseas Campaign, and North American Campaign, Jasper Park Lodge advertising booklets, and Hotel Newfoundland advertising posters.
Additional art relating to the CN logo can be found in volumes 16665, 16673-16676. See lower level descriptions for more details.
