Collection search - Perspective on Quality
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Record information – Brief Perspective on Quality
Hierarchical level:Item (Accession level)Date:1986-06-02Item number (ISN):555961Type of material:Moving imagesFound in:Archives / Film, Video and Sound -
Record information – Details Fonds/collection:SEARS CANADA FONDS / FONDS SEARS CANADAAccession:2018-00316-XMedia:VideoPart:1 of 1Production date:1986-06-02Release date:1986-06-02Description:Video feature Joseph H. Batogowski, senior executive vice-president of merchandising, as he discussed the perspective of customers on the quality of products. He emphasized that what the customer perceives is important, regardless of whether it is fact or not. Customers looked for durability, performance, and brand. His department looked into what the customer were saying about quality in regards to Sears. Customers view value in workmanship, material, looks, and price. He emphasized the need to destroy prevalent myths about quality as the pertain to Sears. ?23mn 30s?Language:EnglishNotes:Detailed holdings information: -
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