Collection search - BNN Market Sense - Calvin McDonald - Interview
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BNN Market Sense - Calvin McDonald - Interview
Hierarchical level:Item (Accession level)Date:2012-03-30Item number (ISN):555897Type of material:Moving imagesFound in:Archives / Film, Video and Sound -
Record information – Details Fonds/collection:SEARS CANADA FONDS / FONDS SEARS CANADAAccession:2018-00316-XMedia:VideoPart:1 of 1Production date:2012-03-30Release date:2012-03-30Production company:Business News NetworkDescription:Interview with Calvin McDonald, CEO of Sears Canada, to discuss strategies from Sears on how they plan to improve after having reducing sales for the previous five years. Despite this, Sears remained to have one of the more trusted brands in the country. McDonald talked about working on improving apparel, and the pricing strategy which saw some pricing adjustments, including lowering the prices of five-thousand items, in addition to introducing weekly promotions. They launched quality initiatives with the LOOK! report. Focused on launching their re-freshed stores, new dealer concepts in smaller, and investing in rural areas. <06mn 40s>Language:EnglishNotes:Detailed holdings information: -
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