Collection search - The Trimline Story

BELL CANADA

1979-0192

Film

1 of 1

1963

Contempo Productions Inc.

Promotional film for in-house use introducing the Bell System's Trimline telephone. Initial sequence depicts product testing in 1958 for impact, endurance, and fidelity with shots of phones being dropped and design considerations. The second sequence depicts the results of the 1963 market trial with graphs to indicate sales figures in comparison to other telephone models. Initial test marketing in Jackson, Michigan and Janesville, Wisconsin proved successful. Barbara Taylor, a supervisor in Jackson discusses customer response to the new model. Janesville plant managger John Breckenridge talks about the wide appeal of the Trimline with stage clips of various professionals explaining its advantages. Shots of saleswomen discussing the unique features of the Trimline model over the telephone to customers. <20mn 8s>

English

Open

with written permission of copyright owner : with permission of Bell Canada~The HISTORICAL NEWSREELS compilation is open for consultation and copyright has expired - see letter of 5 June 1996 in Collection File.