Compilation of award-winning Canadian television commercials in the 1981 retail commercials competition. The awards for creative excellence are as follows: Institutional 80/81, for the T. Eaton Company Ltd., Montreal; Grannies, for Mother’s Restaurants, Toronto; the commercials Beef and Beouf for Steinberg Inc., Montreal; Small Town, for the Saskatchewan Motor Club, Saskatchewan; Card Game, for Inland Natural Gas, Kelowna, British Columbia; Le Tour Qu’on Oublie Pas, for Germain Lariviére of Montreal; Unveiling, for the Atlantic Toyota Dealers; I Wanna Go To the Zoo, for the Metro Toronto Zoo; Santa’s Store and Hush Puppies for T. Eaton Company Ltd., Toronto; and General Christmas ‘80 for Boots Drug Stores, Toronto. The Special Chairman’s Awards to Media Categories are as follows: Television: Putting on Hits, for CFCN-TV, Calgary; Advertising on CFER, for CFER-TV, Rimouski; Avec CHEM On Est Bien Chez Nous, for CHEM-TV, Trois-Riviéres, and Can Pro, for CFTK-TV, Terrace, British Columbia. For the Radio category the winners are: Bar Room, C-101FM, Prince George; Music For the ‘80s, for CKRM Regina and Listen to the Rainbow, for CKEY 590, Toronto. In the newspaper category the winners are Today, for the Evening Times Globe, Saint John, and Ready When You Are, for the Edmonton Journal. The winners of the Certificate of Merit are: Peinture, for Canadian Tire Corporation, Montreal; Institutional 80/81, for the T. Eaton Company Ltd., Montreal; La Mode Printemps au Masculin, for The Bay, Montreal; General Christmas ‘80, for Boots Drug Stores, Montreal; C’est La Fête de Toute, for Salon de la Femme, Montreal; Summer Institutional, for I.G.A. and Horne and Pitfield Foods, Edmonton; Des Modes Toutes Fraîches for The Bay, Montreal; Tahitian O’Tea, for Tiki Tiki Restaurant, Edmonton; Ski Package, for Kootenay Helicopter Skiing, Kelowna; Confectionery, for Boots Drug Stores, Toronto; Prestige, for Aux Beignes Dores, Jonquiére; Christmas Greetings, for Bay, Calgary; Grannies, Mother’s Restaurants, Toronto; Clown Poster ‘80, for Direct Film, Montreal; Prime Rib Challenge, for the Park Plaza Motor Hotel, Lethbridge; Dreggers, for The Dregger’s Kitchen Corner, Edmonton [sic]; Just One Call, for Tifon’s Pizza, Yorkton; Wool Bureau, for Norman et Fils, Quebec City; Membership, for the YM/YWCA, Kingston and Kids Love Omi, for Omi of Japan, Calgary. The winners of the Cross-Canada Top Ten Awards are: General, for L.D.G. Inc., Montreal; Santa’s Store and Hush Puppies, for the T. Eaton Company, Toronto; Beef and Boeuf for Steinberg Inc., Worlds Away, for Beach Gardens Resort, Victoria; Fashion Theatre Spring, for the T. Eaton Company, Toronto; I Wanna Go to the Zoo, for the Metro Toronto Zoo; Bruit, for Canadian Tire Corporation, Montreal; Fun, for the Wild and Wet Water Slide, Kelowna, and Boys Night Out, for Kingsway Toyota, Edmonton. <30mn>
