Collection search - Promoting Your Product
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Record information – Brief 
Promoting Your Product
Series title:Marketing To RetailersHierarchical level:Item (Accession level)Date:1987-10Item number (ISN):306366Type of material:Moving imagesFound in:Archives / Film, Video and Sound -
Record information – Details Fonds/collection:CANADA. INDUSTRY CANADA / L'INDUSTRIE CANADAAccession:1999-0069Media:VideoPart:1 of 1Production date:1987-10Production company:Image Projection Ltd.Production credit:director, Olaf Heinzel; editing, Pierre PressaultSponsor:Department of Regional Industrial ExpansionDescription:Part eight of an eight-part series of talks by some of Canada's leading retailers and marketing experts who guide the viewer through the key elements that sould be considered when marketing to the retail industry.~In this episode John A. Torella, Managing Partner at Vickers and Benson Companies, discusses how to use advertising and promotion to stimulate profit.Language:EnglishNotes:Detailed holdings information: -
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