Collection search - Foster Advertising Colour Seminar 1966 : [incomplete]

Record information – Brief

1

Foster Advertising Colour Seminar 1966 : [incomplete]

Item number (ISN):

223450

Hierarchical level:

Item (Accession level)

Date:

1966-04

Item number (ISN):

223450

Type of material:

Sound recordings

Found in:

Archives / Film, Video and Sound

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Record information – Details

Fonds/collection:

FOSTER, Harry E.

Accession:

1994-0141

Media:

Sound

Production date:

1966-04

Production company:

Foster Advertising

Description:

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First part of a seminar held by Foster Advertising on the potential of colour television broadcasting as an advertising medium. Following introductory remarks by an unidentified Foster Advertising official, Bill [Straiton], the head of television production for the Foster Advertising agency Ontario division, begins the seminar. He talks about the public's attitude to advertising. The presentation includes the showing of slides and a five-minute colour film depicting products advertised by Foster Advertising to give an idea of what colour television commercials would look like.~Cliff [Braggins], the copy chief at Foster Advertising, talks briefly about the importance of adapting all aspects of television commercial production, including advertising copy, to colour production.~The next speakers are Herman [Idell], Tom Anthony and Howard Cable of Music Makers Incorporated, specialists in writing music for advertising. Their presentation includes the showing of some commercials and the playing of some sound recordings of musical selections that demonstrate how the concept of colour can be expressed in sound.~Calvin [McLaughlin], a copy group head at Foster Advertising, introduces the next speaker, Al Bruner, head of sales and marketing for CHCH-TV in Hamilton, Ontario. The recording on side one of the tape ends shortly after Bruner begins his talk about colour television in Canada.~Dave [Parry], a copywriter at Foster Advertising, is the first speaker on side two. He introduces [Carlton Winkler], the director of production standards and practices for the CBS television network in New York. Winkler talks about the technical aspects of colour television production, including cameras, the accurate reproduction of reds, greens and skin tones, and lighting.~Next, [Klaus More], the art director of Foster Advertising, introduces [Lou Darcy], the director of design for CBS television in New York. [Darcy] talks about problems with colour accuracy and states that if a commercial is good it will also succeed in colour.~Paul Sutherland, a copywriter at Foster Advertising, introduces [Harley] Parker, head of exhibit design at the Royal Ontario Museum. He talks about how people associate colour with images, such as a blue sky, rather than thinking of colour as an abstract concept. The tape ends while Parker is still talking.

Language:

English

Notes:

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1. Tape 1 of an unknown number of parts.~2. This is the eighth in a series of annual seminars held by Foster Advertising.

Detailed holdings information:

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Vault ISN:

241944

Format:

SOUND

Location number:

1994-0141/25

Vault code:

GAT

Number of items:

1

Kind of sound:

R/R

Technical description:

POLY

Made from:

DEPOSIT

Status:

ORIG

Vault ISN:

174653

Format:

VIDEO

Location number:

C09589

Number of items:

1

Kind of sound:

SOF

Made from:

1994-0177/4
1994-0177/5
1994-0141/25

Status:

MASTER

Vault ISN:

174655

Format:

VIDEO

Location number:

C09590

Number of items:

1

Kind of sound:

SOF

Made from:

1994-0141/25

Status:

MASTER

Vault ISN:

174657

Format:

VIDEO

Location number:

C09591

Number of items:

1

Kind of sound:

SOF

Made from:

1994-0141/25
1994-0141/26
1994-0141/23
1994-0141/78

Status:

MASTER
Ordering and viewing options

Conditions of access:

Open

GENCAT identity number:

MSS 21724

Reproduction access:

with written permission of copyright owner : with permission of the Harry E. Foster Foundation~Harry E. Foster died 18 January 1985.

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Date modified:: 2024-07-24