Collection search - 1960 Foster Advertising Seminar

FOSTER, Harry E.

1994-0141

Sound

3 of 3

1960

Foster Advertising

Part of the 1960 Foster Advertising Seminar about marketing. It begins with introductory remarks by Harry Foster, followed by an explanation of the conference events by Fred Kirby. Next is a marketing management workshop by Vic [Allen], the coordinator of management development at Remington Rand. He explains the business gaming sessions that will take place in the evenings. The sessions use the Univac computer to run a marketing management simulation game. The game provides participants with a framework to experiment with different approaches to marketing management, running fictitious companies by making decisions about such variables as product availability, advertising, price, service, budgets and personnel. The recording consists of the orientation for the participants but not the sessions themselves.

English

Open

MSS 21724

with written permission of copyright owner : with permission of the Harry E. Foster Foundation~Harry E. Foster died 18 January 1985.