Collection search - Liquid Gold

Record information – Brief

1

Liquid Gold

Item number (ISN):

18924

Hierarchical level:

Item (Accession level)

Date:

1934 ?

Item number (ISN):

18924

Type of material:

Moving images

Found in:

Archives / Film, Video and Sound

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Record information – Details

Fonds/collection:

ASSOCIATED SCREEN NEWS LTD.

Accession:

1973-0127

Media:

Film

Part:

3 of 3

Production date:

1934 ?

Production company:

Associated Screen News Ltd.

Production credit:

assistant editor, John E.R. McDougall; narrator, Corey Thomson

Sponsor:

McColl Frontenac Oil Company

Description:

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Film about the refining, manufacturing and distribution of petroleum products in Canada by the McColl-Frontenac Oil Company Limited. It begins with a statement by the company president, John Irwin, about the company. Irwin states that "this is my first attempt at the talkies".~The film shows: the company's head office in Montreal; ocean-going ships transporting company products overseas and company-owned tanker ships that travel the Great Lakes; the S.S. John Irwin; the S.S. Frontenanc; the S.S. [Cyclo Chief]; exterior and interior shots of the company's refinery in Montreal; company trucks and company-owned rail tanker cars; the blending of oils; testing oils for viscosity; chemists testing grease and lubricating oils; more tests in the company laboratory in Toronto; the canning of the company's Red Indian brand motor oil; packing cases of Red Indian motor oil; the marketing division in Winnipeg; the Winnipeg office and warehouse; barrels of motor oil in the warehouse in Winnipeg; company trucks; and the office staff at work.~Tour of McColl-Frontenac service stations in various locations, including Toronto, Ottawa, Winnipeg, Montreal, Ste-Anne-de-Bellevue and Kingston. The footage of the station in Ottawa is preceded by an aerial shot of Parliament Hill, showing a crowd gathered on the lawn. Specific station locations identified include the corner of Avenue Road and Eglinton in Toronto, the intersection of Portage and Main in Winnipeg, just completed in the spring of 1934, Osbourne Street in Winnipeg, Portage and Ruby in Winnipeg, and Decarie Boulevard and St. Mary in Montreal.~Also shown are various billboards and signs for company products, including neon signs at night for Red Indians, Marathon Blue and Cyclo Ethyl brands as well as print advertising. The film shows uniformed gas station attendants, boats getting gas at company stations, types of dispensing pumps and an animated map showing the types of McColl-Frontenac services available across Canada. <24mn 55s>

Language:

English

Original number:

B-672

Detailed holdings information:

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Vault ISN:

14723

Format:

FILM

Location number:

N-0139
N-0140
N-0141

Number of items:

3

Kind of sound:

SIL

Stock:

NITRATE

Technical description:

NEG

Made from:

DEPOSIT

Status:

MASTER

Vault ISN:

14724

Format:

FILM

Location number:

N-0142
N-0143
N-0144

Number of items:

3

Kind of sound:

OPT TRK

Stock:

NITRATE

Technical description:

NEG

Made from:

DEPOSIT

Status:

MASTER

Vault ISN:

14725

Format:

FILM

Location number:

8103-0391
8103-0392
8103-0393

Vault code:

GAT

Number of items:

3

Kind of sound:

OPT TRK

Technical description:

POS

Made from:

N-0142
N-0143
N-0144

Status:

MASTER

Vault ISN:

14726

Format:

FILM

Location number:

8103-0382
8103-0383
8103-0384

Vault code:

GAT

Number of items:

3

Kind of sound:

OPT TRK

Technical description:

NEG

Made from:

N-0142
N-0143
N-0144

Status:

PRT.ELEM

Vault ISN:

14727

Format:

FILM

Location number:

8103-0385
8103-0386
8103-0387

Vault code:

GAT

Number of items:

3

Kind of sound:

COMP

Stock:

ANS PRT

Made from:

N-0142
N-0143
N-0144

Status:

REF

Vault ISN:

14728

Format:

FILM

Location number:

8103-0388
8103-0389
8103-0390

Vault code:

GAT

Number of items:

3

Kind of sound:

SIL

Stock:

DUPE

Technical description:

NEG

Made from:

N-0142
N-0143
N-0144

Status:

PRT.ELEM

Vault ISN:

14729

Format:

FILM

Location number:

8103-0426
8103-0427
8103-0428

Vault code:

GAT

Number of items:

3

Kind of sound:

SIL

Stock:

DUPE

Technical description:

POS

Made from:

N-0139
N-0140
N-0141

Status:

MASTER

Vault ISN:

14730

Format:

SOUND

Location number:

8103-0429
8103-0430
8103-0431

Number of items:

3

Kind of sound:

MAG TRK

Made from:

N-0139
N-0140
N-0141

Status:

MASTER

Vault ISN:

27325

Format:

VIDEO

Location number:

V1 8610-0068

Number of items:

1

Status:

REF
Ordering and viewing options

Conditions of access:

Open

Consultation copy number:

V1 8610-0068

Restrictions on consultation:

~No Restrictions / Pas de restrictions

Donor restrictions:

No donor restrictions.

Copyright status:

Under copyright.

Copyright owner:

Copyright owner: McColl Frontenac Oil Company.

Reproduction access:

To be Determined / À déterminer

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