Collection search - Program Promotion : Securing a Competitive Edge the American Way
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Record information – Brief 
Program Promotion : Securing a Competitive Edge the American Way
Hierarchical level:Item (Accession level)Date:1990-06-06Item number (ISN):173098Type of material:Moving imagesFound in:Archives / Film, Video and Sound -
Record information – Details Fonds/collection:BANFF TELEVISION FESTIVALAccession:1990-0453Media:VideoPart:3 of 3Production date:1990-06-06Production company:Banff Television FestivalProduction credit:producer/moderator, Richard B. LippinDescription:As dramatic changes continue to occur in broadcasting throughout the world and broadcasters are introduced to a more competitive environment, the need for effective television program promotion to capture a significant share of the available viewing audience becomes greater. Expert panelists from one of the world's most competitive market places - the US television industry - examine program promotion, print advertising and public relations techniques.~Panel: Chuck Blore, CEO, Chuck Blore and Don Richman Inc., USA; Wayne Neiman, Vice President, Senior Research Advisor, Warner Bros., Domestic Television Distribution, USA; Owen S. Simon, Vice President, Creative Services, Group W Productions, a Westinghouse Broadcasting Company, USA.Language:EnglishNotes:Detailed holdings information: -
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