Collection search - Attitudes towards television advertising data [textual record (electronic)]

Record information – Brief
1
Attitudes towards television advertising data [textual record (electronic)]

Hierarchical level:

File

Date:

1979

Reference:

RG100

Type of material:

Textual material

Found in:

Archives / Collections and Fonds

Item ID number:

1283629

Context of this record:

Show detail Hide detail

Canadian Radio-television and Telecommunications Commission fonds

Attitudes towards television advertising data
Link to this record

Add to My Research

Link to this record

This link identifies the web page describing this particular record. Unlike the temporary link in your browser, this link will allow you to access, and reference, this page in the future. To link to this descriptive record, copy and paste the URL where ever needed (wiki, blog, document).

Sign in

Sign in to start saving records using My Research

Sign in
Record information – Details
Date(s):

1979

Place:

National Capital Region,

Place of creation:

Canada

Extent:

9197 records, 0.714 mb

Language of material:

English

Scope and content:

Show detail Hide detail

This file contains information on the respondent's reading, listening and viewing habits, with the emphasis on television. Attention is paid to attitudes toward TV in general and TV advertising in particular. Some background data is included.

Provenance:

Show detail Hide detail

Creator: Canadian Radio-television and Telecommunications Commission
Additional name(s):

Show detail Hide detail

Market Facts of Canada

Originator: Canadian Radio-television and Telecommunications Commission
Additional information:

Show detail Hide detail

General note:

Data was collected in the early part of 1979. See also G0000496 and G0000508 for related information.
COLLECTOR/COLLECTEUR: Market Facts of Canada
Sponsor: Canadian Radio-Television and Telecommunications Commission
Originator (Principal Investigator): Canadian Radio-Television and Telecommunication Commission

Source of title:

Other source

Custodial history:

Digital records migrated to new preservation media in 2015.

Type of computer file or data note:

Database in flat file format
Subject heading:

Show detail Hide detail

Televiewers - Attitudes

Téléspectateurs - Attitudes

Publicité télévisée

Television advertising
Source:

Government

Former archival reference no.:

Show detail Hide detail

RG100
Ordering and viewing options

Conditions of access:

Show detail Hide detail

Textual records: electronic

[Consultation90 Open]

You can order materials in advance to be ready for you when you visit. You will need a user card to do this.

Cannot visit us on site? You can purchase a copy to be sent to you. Some restrictions may apply.

Report a problem on this page

Date modified:: 2024-07-24