Collection search - Attitudes towards television advertising data [textual record (electronic)]

Record information – Brief
1
Attitudes towards television advertising data [textual record (electronic)]

Hierarchical level:

File

Date:

1979

Reference:

RG100

Type of material:

Textual material

Found in:

Archives / Collections and Fonds

Item ID number:

1283629

Context of this record:

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Canadian Radio-television and Telecommunications Commission fonds

Attitudes towards television advertising data
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Record information – Details
Date(s):

1979

Place:

National Capital Region,

Place of creation:

Canada

Extent:

9197 records, 0.714 mb

Language of material:

English

Scope and content:

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This file contains information on the respondent's reading, listening and viewing habits, with the emphasis on television. Attention is paid to attitudes toward TV in general and TV advertising in particular. Some background data is included.

Provenance:

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Creator: Canadian Radio-television and Telecommunications Commission
Additional name(s):

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Market Facts of Canada

Originator: Canadian Radio-television and Telecommunications Commission
Additional information:

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General note:

Data was collected in the early part of 1979. See also G0000496 and G0000508 for related information.
COLLECTOR/COLLECTEUR: Market Facts of Canada
Sponsor: Canadian Radio-Television and Telecommunications Commission
Originator (Principal Investigator): Canadian Radio-Television and Telecommunication Commission

Source of title:

Other source

Custodial history:

Digital records migrated to new preservation media in 2015.

Type of computer file or data note:

Database in flat file format
Subject heading:

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Televiewers - Attitudes

Téléspectateurs - Attitudes

Publicité télévisée

Television advertising
Source:

Government

Former archival reference no.:

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RG100
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Conditions of access:

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Textual records: electronic

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