Collection search - Briarcliffe Food Centre = Marché Moderne

Record information – Brief

1

Briarcliffe Food Centre = Marché Moderne

Item number (ISN):

12194

Hierarchical level:

Item (Accession level)

Date:

1950

Item number (ISN):

12194

Type of material:

Moving images

Found in:

Archives / Film, Video and Sound

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Record information – Details

Fonds/collection:

CRAWLEY FILMS LIMITED

Accession:

1983-0373

Media:

Film

Original title:

Briarcliffe Food Centre

Part:

1 of 1

Production date:

1950

Release date:

1950 ?

Production company:

Crawley Films Limited

Production credit:

director, George Gorman; producer, [F.R. Crawley]; scenario, [Quentin Brown; B. Bradshaw]; photography, Tom Glynn; [Stanley Brede; William O'Farrell]; sound, Rod Sparks; music, William McCauley; [Paul Harris]; animation, Graham Crabtree; narrator, Fred Davis (English), François Bertrand (French)

Cast credit:

[Tom Kines, Barney McManus]

Country of production:

cn

Sponsor:

Canadian Industries Limited

Distributor name:

Canadian Industries Ltd.

Description:

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The film was sponsored by C-I-L to encourage the use of cellophane in in-store packaging in grocery stores. But rather than focus on this sales point, the film presents an extensive over-view of the history and methods of grocery marketing. The focus is the Briarcliffe Food Centre, a supermarket, and its owner Martin Mulloy. We are introduced to the fictional community of Briarcliffe. Three residents go grocery shopping and their purchases are classified as staples or impulse buys. Statistics provided in the film indicate that 43.5% of items are purchased on impulse, and that these are the items which provide the highest profit margin for the owner. A history of the store is provided, starting from a black and white photograph of the original store. Mention is made of the early acquisition of a panel delivery truck (c. 1926); of refrigerated meat and dairy sections (l934); of moving cash registers to the front of the store (1939), with the introduction of self-serve counters. In 1948, Mr. Mulloy re-designed the store using modern equipment and sales theories. The film demonstrates the development of the floor plan to control traffic flow, the choice of non-glare lighting, of appropriate shelving. Various items which are pre-packaged (in cellophane) in-store are illustrated, as well as tours of the sorting, washing and pre-packaging rooms for produce, meat and dry-goods, such as peas, beans, cheese and baked goods. While encouraging the use of cellophane in in-store packaging, the film primarily discusses methods of maximizing impulse purchases in self-serve markets.

Language:

English

Notes:

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1. Head and tail titles on this film were re-shot in 1954 to reflect C-I-L's new corporate logo.~1. Additional information on this film may be available in the production file (Manuscript Division MG 28 III 99, Volume 4).

Detailed holdings information:

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Vault ISN:

9078

Format:

FILM

Location number:

8601-0081

Vault code:

GAT

Number of items:

1

Kind of sound:

OPT TRK

Technical description:

NEG

Made from:

8601-0080

Status:

PRT.ELEM

Vault ISN:

9079

Format:

SOUND

Location number:

8601-0080

Number of items:

1

Kind of sound:

MAG TRK

Made from:

8330-0211/002

Status:

MASTER

Vault ISN:

79649

Format:

FILM

Location number:

8330-0211/001
8330-0211/002

Number of items:

2

Kind of sound:

SIL

Stock:

ORIG

Technical description:

POS

Max. shrinkage:

0.9%

Made from:

DEPOSIT

Status:

MASTER

Vault ISN:

79650

Format:

FILM

Location number:

8330-0211/003

Vault code:

GAT

Number of items:

1

Kind of sound:

OPT TRK

Technical description:

POS

Max. shrinkage:

1%

Made from:

DEPOSIT

Status:

MASTER

Vault ISN:

79651

Format:

FILM

Location number:

8330-0211/100

Number of items:

1

Kind of sound:

COMP

Stock:

ANS PRT

Max. shrinkage:

1.1%

Made from:

DEPOSIT

Status:

MASTER

Vault ISN:

220033

Format:

VIDEO

Location number:

V1 9310-0058

Number of items:

1

Status:

REF

Vault ISN:

317089

Format:

VIDEO

Location number:

V1 9812-0033

Number of items:

1

Duration:

120:00

Status:

REF

Vault ISN:

997559

Format:

VIDEO

Location number:

V4 9812-0043

Number of items:

1

Kind of sound:

SOF

Made from:

7301-7091
7301-7092
7301-8167
7301-8168
8330-0211/100
8330-0175/001
8330-0175/002
7301-7454A
7301-7349
7301-7351
8221-3574
8221-3575

Status:

MASTER
Ordering and viewing options

Conditions of access:

open

Consultation copy number:

V1 9310-0058
V1 9812-0033

Restrictions on consultation:

~No Restrictions / Pas de restrictions

Donor restrictions:

No donor restrictions.

Copyright status:

Under copyright.

Copyright owner:

Original copyright owner: Crawley Films Ltd.~Copyright owner: Bill Stevens.

Reproduction access:

With written permission of Copyright Owner / Avec la permission écrite du détenteur des droits d'auteur

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Date modified:: 2024-07-24